New Release

    Generative AI
    for Business

    Frameworks, techniques, and real cases for implementing Generative AI effectively and responsibly in business.

    For instructors: Request a free copy on VitalSource, and obtain the companion Teaching Package

    12

    Chapters

    200+

    Pages

    150+

    Exercises

    Generative AI for Business book cover

    New Release

    Inside the Book

    A comprehensive guide to implementing and governing GenAI in business

    What It Covers

    • Practical frameworks, techniques, and governance models for Generative AI in business
    • Core principles of prompt engineering, RAG, and agentic systems
    • Challenges, operations, and governance of GenAI in organizations

    Who It's For

    • Educators designing and teaching Generative AI for Business
    • Business leaders implementing GenAI solutions across functions
    • Students and professionals preparing for the AI-driven workplace

    What You'll Gain

    • Gain practical fluency in prompt design, RAG, and agentic systems
    • Learn to design and evaluate GenAI systems using real business cases
    • Apply governance and risk-management frameworks for GenAI adoption
    Still have questions?Read the FAQ ↓

    Core Concepts

    Essential frameworks and architectures for implementing Generative AI in business

    These core concepts form the foundation of modern GenAI systems, enabling businesses to build intelligent, context-aware applications that can reason, retrieve information, and take autonomous actions.

    Model Adaptation Overview showing Data → LLM → Applications workflow
    Figure 1. How GenAI systems evolve from pretrained Large Language Models (LLMs) to business applications.

    Prompt Engineering

    Figure 2. Prompt engineering techniques for desired GenAI outputs.

    Retrieval-Augmented Generation

    Figure 3. RAG connects user queries with private knowledge to improve accuracy.

    Agentic Systems

    Figure 4. How LLM agents perceive, reason, and act through tools and memory.

    Multi-Agent Workflows

    Figure 5. Multi-agent workflows enable complex task orchestration.

    Get Your Copy

    Available now in multiple formats with more coming soon

    Available Now

    📗 Paperback

    Standard edition; affordable, high-quality print

    $34.95

    📚 Hardcover

    Premium institutional edition for libraries, collectors, or display

    $59.95

    📱 Kindle

    Convenient digital reading; same content as print

    $29.95

    📖 VitalSource

    eTextbook with study tools; lifetime access or rental

    $29.95