Generative AI
for Business
Frameworks, techniques, and real cases for implementing Generative AI effectively and responsibly in business.
For instructors: Request a free copy on VitalSource, and obtain the companion Teaching Package
12
Chapters
200+
Pages
150+
Exercises
New Release
Inside the Book
A comprehensive guide to implementing and governing GenAI in business
What It Covers
- Practical frameworks, techniques, and governance models for Generative AI in business
- Core principles of prompt engineering, RAG, and agentic systems
- Challenges, operations, and governance of GenAI in organizations
Who It's For
- Educators designing and teaching Generative AI for Business
- Business leaders implementing GenAI solutions across functions
- Students and professionals preparing for the AI-driven workplace
What You'll Gain
- Gain practical fluency in prompt design, RAG, and agentic systems
- Learn to design and evaluate GenAI systems using real business cases
- Apply governance and risk-management frameworks for GenAI adoption
Core Concepts
Essential frameworks and architectures for implementing Generative AI in business
These core concepts form the foundation of modern GenAI systems, enabling businesses to build intelligent, context-aware applications that can reason, retrieve information, and take autonomous actions.
Prompt Engineering
Retrieval-Augmented Generation
Agentic Systems
Multi-Agent Workflows
What Educators Say
Reviews from faculty who teach generative AI in business programs.
Faculty from these institutions
"This book is very relevant for a graduate course I will be teaching from 2026. The course is very well structured and will be helpful for my graduate students to get a grip of foundational concepts of GenAI. Professionals and organizations in need of GenAI upskilling may greatly benefit from this comprehensive yet easily digestible knowledge source."
Karthik Srinivasan
AcademiaAssistant Professor
School of Business, University of Kansas
"Generative AI for Business is a timely and practical guide bridging AI innovation with sound governance. Wei Chen and Liwei Chen present clear frameworks and actionable insights that help organizations move from curiosity to real impact. A must-read for business leaders and educators seeking to integrate generative AI responsibly and effectively."
Jose M. Cruz
AcademiaAssociate Professor
School of Business, University of Connecticut
"Readers will gain a valuable overview of how to effectively use generative AI, along with a foundational understanding of key concepts such as embeddings, fine-tuning, and RAG. I particularly appreciate how the authors present these topics in a concise and accessible manner. This approach makes it especially beneficial for readers in Business and other non-Computer Science fields, helping them better understand and appreciate recent advances in AI."
Cheng Nie
AcademiaAssociate Professor
Iowa State University
"Written by two outstanding experts in generative AI and management information systems, it offers a systematic, rigorous guide that goes beyond hype. The book is rich with clear conceptual definitions, explanations of underlying mechanisms, and well-designed exercises, making it ideal as a teaching resource…"
Jaeung Sim
AcademiaAssistant Professor
School of Business, University of Connecticut
Frequently Asked Questions
Everything you need to know about the book and your purchase
Do I need technical background to read this book?
No! The book is written for business professionals with clear, practical examples and step-by-step frameworks.
Is this suitable for beginners?
Absolutely. We start with the basics and build to advanced applications, making it accessible for all levels.
How quickly can I implement what I learn?
Basic techniques can be implemented immediately, while complex systems can be deployed within weeks of reading.
What's the difference between editions?
New editions are released annually to reflect the latest developments in Generative AI. Current buyers receive free updates to their edition.
Are there any prerequisites?
Just a commitment to understanding how GenAI can transform your business. No technical prerequisites required.
What formats are available?
Paperback, Hardcover, and Kindle for now. More formats coming soon!
Get Your Copy
Available now in multiple formats with more coming soon
Available Now
📗 Paperback
Standard edition; affordable, high-quality print
📚 Hardcover
Premium institutional edition for libraries, collectors, or display
📱 Kindle
Convenient digital reading; same content as print
📖 VitalSource
eTextbook with study tools; lifetime access or rental